Full-Stack Marketing for a Practice That Changes Lives.
The Challenge
Extraordinary clinical depth. Zero digital presence.
Tampa Bay Functional Neurology is a specialty clinic led by board-certified functional neurologists serving patients with autonomic dysfunction, POTS, post-concussion syndrome, and Long COVID neurological effects.
Their ideal patients existed (frustrated, research-driven people who had been dismissed by conventional medicine) but there was no bridge between those patients and the practice.
Gaps at Engagement Start
No paid advertising on any platform
No brand messaging framework
No social media presence or content calendar
No landing page or conversion architecture
No lead qualification or triage process
No pixel, custom conversions, or analytics tracking
No retargeting strategy
No YouTube or video content strategy
Our Approach
We didn't run a campaign. We built a system.
Working as an embedded marketing partner (not a vendor handed a brief), we developed every channel concurrently and built the infrastructure that makes sustainable patient growth possible.
Brand Positioning & Messaging
We identified TBFN's core positioning truth: they find answers for patients that conventional medicine hasn't. We established an 80/20 content ratio (80% educational value, 20% promotional).
Facebook Paid Advertising
We launched traffic campaigns and built a full three-stage retargeting funnel: cold audience awareness, Dr. Radford's origin story video, and a clinical Q&A sequence for high-intent viewers.
Google Search Advertising
Structured campaigns targeting high-intent search terms across TBFN's core conditions: autonomic dysfunction, POTS, post-concussion syndrome, and Long COVID neurological symptoms.
Social Media & Community
Ongoing content creation across Facebook and Instagram, translating complex autonomic neurology into clear, empathetic language. Community responses handle inbound patient questions.
Landing Page Development
A full-length HTML landing page centered on TBFN's standardized autonomic reflex testing methodology, built to convert patients actively seeking an objective neurological diagnosis.
YouTube Content Strategy
SEO-aligned titles and descriptions, thumbnail strategy, and positioning each video within a content ecosystem designed to educate and nurture prospective patients.
Tracking & Attribution
Facebook Pixel, custom conversion events, Google Search Console, establishing the full attribution backbone for data-driven decisions. Before us: zero tracking.
Lead Triage & Outreach
A lead quality framework scoring inquiries against TBFN's patient profile: multiple prior providers, symptom duration, condition alignment. High-priority cases flagged and contacted.
What We Built
“We had the clinical methodology to help patients that no one else could reach. Green Pants gave us the infrastructure to actually reach them.”
Brand voice, positioning, and messaging framework built from scratch
Live Facebook and Google paid campaigns with structured targeting and creative testing
Three-stage retargeting funnel with validated creative hierarchy
Active social media presence across Facebook and Instagram with community management
High-conversion landing page built around TBFN's autonomic reflex testing differentiator
YouTube content strategy with SEO-optimized titles, descriptions, and thumbnail direction
Complete tracking and attribution stack: pixel, custom conversions, Search Console, and GA
Lead triage system with scoring rubric, outreach templates, and physician communication protocols
Ongoing content creation operating on an 80/20 educational-to-promotional ratio
Print and digital materials for health expos and physician referral contexts
Why This Works
Healthcare marketing that earns trust.
Clinical Credibility
The ability to communicate credibly to clinically informed patients while never misrepresenting a physician's capabilities.
Patient Sensitivity
These are real people in real pain who have been dismissed by conventional medicine. Every piece of marketing respects that.
Embedded Partnership
We understand TBFN's clinical model deeply enough to write copy that a functional neurologist would approve, and that a desperate patient would trust.
Your Turn
Ready to build your marketing infrastructure?
Green Pants Studio builds integrated marketing systems for practices that change lives.